Limbic Business Model

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Well, I particularly try to discourage audience members. I shrink my audience size by trying not to appeal to the limbic system, but going straight to the prefrontal cortex. And that’s what a lot of us used to do, whether it was the MacNeil Lehrer NewsHour, back in the day, or even network television news in the days of Eric Sevareid. In essence, what we have now is we have a limbic business model, and there’s nothing better than feeling that you are a part of an exciting team on a conquest to save the country for the good of the world. And it’s going to come as a huge shock that there are two cults which I’ve called Wokistan, and Magastan, and that neither of these things is particularly serious. They’re both capable of taking the country down.

-Eric Weinstein on Rising

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