Editing The Four Quadrant Model

In broad terms, the model is a tool for illustrating how the media stigmatizes certain nuanced views that challenge the status quo by portraying people who hold those views as prejudiced or intolerant.

1. The “Dupes”: People who believe they can infer someone’s true intentions, beliefs or morality based on their support for, or opposition to, the policy initiative (more on this later).

2. “First principle thinkers” or “contrarians”: They hold nuanced positions that oppose the policy on the x-axis, but support the moral virtue on the y-axis. In the words of Eric Weinstein, “These are people who are thinking for themselves, and are not buying baked-cakes. They’re buying the ingredients and they’re saying, well, I want more of this ingredient, I don’t like that ingredient. So they’re attempting to avoid having any pre-baked idea put in front of them.”

3. “Troglodytes”: Those who oppose the x-axis policy and possess the moral vice represented by the lower-half of the y-axis (e.g. sexists, racists, etc).

4. “Rent seekers”: "Woke" people or companies who have a vested-interest in the x-axis policy because they profit from it, but do not produce much or anything of value in return.