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Eric Weinstein
Eric Weinstein


I was trying to talk to my son who's 14, about the old days-like, What was it like?-and I had to explain to him how important the clock was-when you didn't have cell phones in everyone's pocket-you had to be very precise and careful where you were going to meet someone. On what street corner at exactly what time; and that these things that were broadcast live, like the news, synchronized behavior. We were willing to be synced because we didn't have an ability to be independent. And that now, we've gotten this ability to do everything on demand, we’re surprised that no one carries our information [inaudible].
I was trying to talk to my son who's 14, about the old days-What was it like?-and I had to explain to him how important the clock was-when you didn't have cell phones in everyone's pocket-you had to be very precise and careful where you were going to meet someone. On what street corner at exactly what time; and that these things that were broadcast live, like the news, synchronized behavior. We were willing to be synced because we didn't have an ability to be independent. And now that we've gotten this ability to do everything on demand, we’re surprised that no one carries our information [inaudible].


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22:44
22:44
I was actually-I have a three-year-old, so I was thinking, ‘What’s the-[from] when I was a kid, what's the technology story that I will tell them that will blow their mind?’ And I was thinking about this last night because I got in my friend's truck. It was an older truck, and we had an older version of that when I was growing up. We had this Toyota pickup truck when I was a kid, and it didn't have a clock in it. It was a cheap old truck, and I remember that whenever-on the way to school, to see if we were late, or what time it was, we'd have to turn it to, KFBK. I grew up in Northern California turning to KFBK, because every 15 minutes they said, ‘You’re listening to KFBL. It's 9:45, and traffic-“ So, we'd have to turn on the radio and hope we were close to, but would know that in a minimum of, you know, 14 minutes and 32 seconds, we would be getting the time. Right. And so it was it was it's weird, because yes, things were more synchronized. But also, you could exist in a bubble detached from time also, because not everyone was trying you were you were genuinel
I was actually-I have a three-year-old, so I was thinking, ‘What’s the-[from] when I was a kid, what's the technology story that I will tell them that will blow their mind?’ And I was thinking about this last night because I got in my friend's truck. It was an older truck, and we had an older version of that when I was growing up. We had this Toyota pickup truck when I was a kid, and it didn't have a clock in it. It was a cheap old truck, and I remember that whenever-on the way to school, to see if we were late, or what time it was, we'd have to turn it to, KFBK. I grew up in Northern California turning to KFBK, because every 15 minutes they said, ‘You’re listening to KFBK. It's 9:45, and traffic-“ So, we'd have to turn on the radio and hope we were close, but would know that in a minimum of, you know, 14 minutes and 32 seconds, we would be getting the time. And so it's weird, because yes, things were more synchronized, but also you could exist in a bubble detached from time; also, you were genuinely unreachable.


Eric Weinstein  23:55   
Eric Weinstein  23:55   
unreachable. It was g
It was glorious.


orious. Yeah. It's strange. Not that not that long. I mean, this is I'm telling you probably l
Ryan Holiday
Yeah. It's strange-and not that long [ago]-I mean, this story I'm telling you is probably ‘95 or -6.


ke 95 or six. So I'm interested in in sort of these old stories, but I also just Am I right that probably we will find that our brain structure was altered by  
Eric Weinstein
So, I’m interested in these old stories, but I’m also just-am I right that, probably, we will find that our brain structure was altered by our phone use?


ur phone use? I mean, I would think so. There's that Louie ck bit about, you used to have to sit with awkwardness or unpleasantness. But now you can instantly relieve yourself of like, like, let's say, I got here early, and there's no one here. And I was w
Ryan Holiday
I mean, I would think so. There's that Louie CK bit about-you used to have to sit with awkwardness or unpleasantness, but now you can instantly relieve yourself of-let's say, I got here early, and there's no one here, and I was waiting


iting because the  
Eric Weinstein
-because the host was late?


ost was late. No, no, I'm just saying, let's say you get to something early. Yeah, you would have had to wait with your own thoughts, right. And now you can go into the portal and not have to have thoughts. And so that idea of reflection or downtime, it's like, one of the things I compare writing a book too, is sometimes if you have your laptop and you shut it and it's just You'd go into sleep mode, but you'd come back and something had happened. And it's been on for 11 hours. And it's like almost like hot to the touch. It doesn't happen anymore. But I remember that happening on my older Mac books. To me that's like what writing a book is like, your brain is not shutting off. And I think social media actually creates the phone, create some version of that, where the you're never getting the downtime between moments, right? Always, alwa
Ryan Holiday
No, no, I'm just saying-let's say you get to something early-you would have had to wait with your own thoughts. And now you can go into the portal and not have to have thoughts. And so that idea of reflection or downtime, it's like-one of the things I compare writing a book to is-sometimes, if you have your laptop and you shut it, it should go into sleep mode, but you'd come back and something had happened-and it's been on for 11 hours, and it's almost hot to the touch. It doesn't happen anymore, but I remember that happening on my older Mac books. To me that's like what writing a book is like; your brain is not shutting off. And I think the phone [actually] creates some version of that, where you're never getting the downtime between moments; it’s always, always the moment.


s the moment. In what ways Am I diminished? What parts of my capacity if I forgotten for that? Well, what I'm really trying to get at Yeah, ultimately, is that a lot of transformations have taken place that have not been well documented, that divorce us increasingly from what might be termed our super ancestors, people. Like there are no 400 hitters in baseball. Yeah, we've accepted that that was a different errands. Now that can't be sure, but it seems like we could accomplish all sorts of things recently. Li that we can't now. And it's very interesting the extent to which we've lost capacities. And we haven't documented what it was that took them from us. Like, I can't figure out why I can'
Eric Weinstein 26:00


read a book. Well, so related to that one, I think it was Daniel Boston, if you read him at all, he wrote this book, the image about sort of the invention of modern media. He's basically talking about what television radio does, is fascinating. I think it was like the Librarian of Congress or something. But he was he was like, the Lincoln the Lincoln Douglas debates. It was like Lincoln talked for three hours. Douglas talked for three hours. Then everyone took a break and went home and came back. And then they each argued for like, another three hours. You're like, now the democratic debates are like, an hour and 20 minutes and there's eight candidates, you know, like, human beings used to be able to consume incredibly long form complex like these were farmers and blacksmiths and People was sitting here watching one of the smartest people who ever lived. One of the most eloquent speakers of all time talk for three hours without break, you know? unamplified, have you seen certain losses of capability? I mean, I think the I think the ability to consume very long form content whether it's you know, Robert Caro book, or it's a, you know, 1000 you know, line poem. I think those are one of the one of the only bright spots to me as podcasts that people will listen to a three hour Joe Rogan and long form podcasting and long form television. Yes, yes. Although I find long form television to be very manipulative and not a sign of progress. Oh, say more. This is great. So I think okay, so it like, when I watch, I don't know, bloodlines? What I got the sense of is that like, let's say I watched the first three seasons, which I thought were good and then I realized I just watched 22 hours of television and eight minutes of things have happened. What they did is they like instead of having to create beats inside the show to get you to go from commercial break to commercial break, they, they just know that if they if they keep you going, if at the end, you're vaguely interested, you will let it autoplay to the next thing. So it's, it's taking what what could be a compressed really interesting couple hours of television and and it's like how the YouTube algorithm rewards watch time, right so people just make shit longer than it genuinely needs to be. Like as a writer, one of the favorite rules, one of the favorite exercises I heard Raymond Chandler would write on basically index cards and his typewriter and his rule is like something has to happen on every The index card. So if you read a Raymond Chandler thing, it's like beat beat beat beat beat. Now you read, you know, some novel that wins the National Book Award. And it's like, weirdly, it is 2000 pages or 1000 pages, but nothing happens. The characters learn nothing, you know, no lessons are taught. So like, it's it's even some of the long form stuff that we consume. It's mostly just a testament to our ability to veg out or consume it in the background as we're doing another thing, rather than be ver
In what ways am I diminished? What parts of my capacity have I forgotten? What I'm really trying to get at, ultimately, is that a lot of transformations have taken place, that have not been well-documented, that divorce us increasingly from what might be termed our super ancestors. Like there are no 400 hitters in baseball. We’ve accepted that that was a different era, so somehow that can’t be. But it seems like we could accomplish all sorts of things recently that we can't now. And it's very interesting the extent to which we've lost capacities. And we haven't documented what it was that took them from us. Like, I can't figure out why I can't read a book.


engaged with uh, well, then, maybe what I want to do is to break out is there some long form television that you think isn
Ryan Holiday 26:45


t empty calories? Yeah, yeah, I mean, I'm sure
Well, so related to that one, I think it was Daniel Boorstin, have you read him at all? He wrote this book The Image, about the invention of modern media. He's basically talking about what television and radio does-it’s fascinating. I think he was the Librarian of Congress or something. [In] the Lincoln Douglas debates, Lincoln talked for three hours; Douglas talked for three hours; then, everyone took a break and went home and came back, and then they each argued for another three hours. Now, the democratic debates are an hour and 20 minutes, and there's eight candidates. Human beings used to be able to consume incredibly long-form complex-these were farmers and blacksmiths. People [were] sitting [there] watching one of the smartest people who ever lived-one of the most eloquent speakers of all time-talk for three hours without break, you know, unamplified.


'm sure there are like, I found that the sopranos was incredibly drawn out and in general d
Eric Weinstein


dn't waste a lot. So you liked it. I did. And look, I would say that the HBO model is different than the Netflix model. The HBO model is like, this has to be so good. You will wait one week and hold on to the threat and come back to right the Netflix model is Can I Can I steal Tuesday from you guys you know like when you call in sick from work and watch a episodes of gangs con or Narcos or whatever. Okay
Have you seen certain losses of capability?


well then what's going on with Joe Rogan? This is
Ryan Holiday


singular funnel. Yes,
I think the ability to consume very long-form content, whether it's a Robert Caro book, or it's a 1000 line poem. One of the only bright spots for me is podcasts-people will listen to a three-hour Joe Rogan-


t is fascinating. Someone was telling me that for like, there's a whole generation of people that don't even know you can listen to Joe Rogan that you like they just watch it on. Like, I mean, I it makes no sense to me that someone could watch a three hour YouTube video like I just don't understand where you would well. They're, they're lightly watching it often. I think so. But but but I think it is a it's a generational, also a lifestyle thing that is somewhat new. But I was just listening to his Malcolm Gladwell interview, and it's like three and a half hours. And I was like, literally entertained for every second. He's looking he's, I think he's a master of it. And I think what he's
Eric Weinstein


eally
Long-form podcasting and long-form television.


ood at is, is, is being the every man in the sense of like, he's asking the questions that a normal person would ask Malcolm like, like, what would a person who has the opportunity to talk to one of their favorite authors would talk about, as opposed to whatever the subtle political agenda or you know what, like, whatever, somebody in the media would try to use the opportunity of talking to Malcolm Gladwell to
Ryan Holiday
Yes, yes. Although I find long-form television to be very manipulative, and not a sign of progress.


accomplish right. Except that the funny part is that he's so far away from being every man. Sure. The persona and the rapper exactly communicates every man like his vibe. Is what you say yes. And then if you talk to him, or hang out with him outside of his show, you're just aware of what an incredible storehouse of information that's particularly senior human being is. He He has an enormous body of knowledge so that you're always close to something that he wa
Eric Weinstein
Oh, say more. This is great.


ts to talk about. Yeah, that's true. One of the interesting that sounds noting soom at that interview is there was like nothing that Malcolm Gladwell mentioned that Rogan wasn't vaguely familiar with no events in the news there was no he was mentioning this video like this police shooting and this and and he was like he knew all of it. I think I think what defines Rogan to me and good podcasts and why they so exploded is like, actually an earnest interest. Yeah. As opposed to a vague like you've been profiled by media outlets, right? And very little but but what happens is actually very, very little interesting. But but you get the sense that this person is very nice to you and very friendly. But when you read the article, it is clear that their intention was to let the reader know that they
Ryan Holiday
So when I watched Bloodlines, I got the sense that-let’s say I watched the first three seasons, which I thought were good-and then I realized I had just watched 22 hours of television, and eight minutes of things have happened. Instead of having to create beats inside the show to get you to go from commercial break to commercial break, they just know that if they keep you going-if at the end, you're vaguely interested, you will let it autoplay to the next thing. So it's taking what could be a compressed, really interesting couple hours of television, and-it's like how the YouTube algorithm rewards watch time, so people just make shit longer than it genuinely needs to be. As a writer, one of the favorite rules, one of the favorite exercises-I heard Raymond Chandler would write on basically index cards and his typewriter, and his rule is something has to happen on every index card. So if you read a Raymond Chandler thing, it's like beat beat beat beat beat. Now you read some novel that wins the National Book Award, and weirdly, it is 2000 pages or 1000 pages, but nothing happens. The characters learn nothing, no lessons are taught. So even some of the long-form stuff that we consume-it’s mostly just a testament to our ability to veg out, or consume it in the background as we're doing another thing, rather than be very engaged with-


ere above up here rendering judgment on the quality wise sometimes they don't c
Eric Weinstein 30:00
Well, then, maybe what I want to do is to break out-is there some long-form television that you think isn’t empty calories?


operate with Yes. Right. Yeah, I mean, in fact this this sort of ties tog
Ryan Holiday
Yeah, yeah, I'm sure there-


ther to diff
Eric Weinstein
Like, I found that The Sopranos was incredibly drawn out and, in general, didn’t waste a lot.


rent okay threads is the success of Joe Rogan above all all others telling us more about what is going on with traditional and legacy media. In that he is offering somehow the best antidote to this kind of seamless, endless interoperable wall of institutional corporate and
Ryan Holiday
So you liked it.


egacy sense make. Yeah, like so. So I think it's also just genuinely like, most people are fans of stuff, right? And Joe Rogan is a fan of stuff. And when you read a New Yorker profile, or a New York Times profile, or an Atlantic piece, or even some of the, you know, like Recaps of television shows, by outlets that, you know, everyone does this now, there's this weird sense that everything sucks. People that make it suck, the world is falling apart, and that the job of the media is to tell us what's wrong with things. Right. And, and like, why would anyone consume that information? Like what what is the utility of you telling me that things suck? Like I talked to? When I when I talk to authors, it'll, like, the old media model was like, you could write a book about an idea like just generally like, Hey, this is complicated and people are like, I don't have time for this. Like, tell me if it's Tony. Is it good? You know, or tell me that this is bad. But there's this weird sort of thing in a media where it's just like, it's just kind of this is this is it's like a there's an ambiguity to it. And like, it's almost  
Eric Weinstein
I did.
 
Ryan Holiday
And look, I would say that the HBO model is different than the Netflix model. The HBO model is-This has to be so good [that] you will wait one week and hold on to the thread, and come back; the Netflix model is-Can I steal Tuesday from you, when you call in sick from work and watch 8 episodes of Genghis Khan, or Narcos or whatever.
 
Eric Weinstein
Okay,well then what's going on with Joe Rogan? This is a singular phenom.
 
Ryan Holiday
Yes, it is fascinating. Someone was telling me that there's a whole generation of people that don't even know you can listen to Joe Rogan; they just watch it on-it makes no sense to me that someone could watch a three-hour YouTube video. I just don't understand where you would be able to do that.
 
Eric Weinstein
They're lightly watching it often.
 
Ryan Holiday
I think so. But I think it's a generational, also a lifestyle thing, that is somewhat new. But I was just listening to his Malcolm Gladwell interview, and it's like three and a half hours, and I was literally entertained for every second. I think he's a master of it. And I think what he's really good at is being the every man in the sense of asking the questions that a normal person would ask Malcolm? Like, what would a person who has the opportunity to talk to one of their favorite authors talk about, as opposed to whatever the subtle political agenda, or whatever somebody in the media would try to use the opportunity of talking to Malcolm Gladwell to accomplish.
 
Eric Weinstein
Right. Except that the funny part is that he's so far away from being every man. The persona and the rapper exactly communicates every man-his vibe is what you say. And then if you talk to him, or hang out with him outside of his show, you're just aware of what an incredible storehouse of information this particularly singular human being is. He has an enormous body of knowledge so that you're always close to something that he wants to talk about.
 
Ryan Holiday
Yeah, that's true. One of the interesting things that I was noticing about that interview is that there was nothing that Malcolm Gladwell mentioned that Rogan wasn't vaguely familiar with-no events in the news, there was no-he was mentioning this video, this police shooting and this-and he knew all of it. I think what defines Rogan to me, and good podcasts and why they’ve so exploded is actually an earnest interest. As opposed to a vague-you've been profiled by media outlets, right?
 
Eric Weinstein
Very little; actually, very very little.
 
Ryan Holiday
Interesting. You get the sense that this person is very nice to you and very friendly; but when you read the article, it is clear that their intention was to let the reader know that they were above-up here-rendering judgment on the quality of-
 
Eric Weinstein
Which is why sometimes they don't cooperate with these things. Right. In fact, this sort of ties together two different threads. Is the success of Joe Rogan above all others telling us more about what is going on with traditional and legacy media, in that he is offering somehow the best antidote to this kind of seamless, endless interoperable wall of institutional corporate and legacy sensemaking?
 
34:30
Ryan Holiday 34:30
34:30
 
So I think it's also just genuinely-most people are fans of stuff, right? And Joe Rogan is a fan of stuff. And when you read a New Yorker profile, or a New York Times profile, or an Atlantic piece, or even some of the recaps of television shows, by outlets that, you know, everyone does this now, there's this weird sense that everything sucks. People that make it suck, the world is falling apart, and that the job of the media is to tell us what's wrong with things. Right. And, and like, why would anyone consume that information? Like what what is the utility of you telling me that things suck? Like I talked to? When I when I talk to authors, it'll, like, the old media model was like, you could write a book about an idea like just generally like, Hey, this is complicated and people are like, I don't have time for this. Like, tell me if it's Tony. Is it good? You know, or tell me that this is bad. But there's this weird sort of thing in a media where it's just like, it's just kind of this is this is it's like a there's an ambiguity to it. And like, it's almost  


ike a film on top of this this culture. I mean, you know, this word, the commentary, yeah has elected these people. Right. And why do they have a culture? Yeah. And what is it about their jobs that produces this kind of incestuous? Well, she said, she did this think piece about this. And then I came back to that, and so and so digested the two years think
ike a film on top of this this culture. I mean, you know, this word, the commentary, yeah has elected these people. Right. And why do they have a culture? Yeah. And what is it about their jobs that produces this kind of incestuous? Well, she said, she did this think piece about this. And then I came back to that, and so and so digested the two years think
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