Russell Conjugation
Now, Russell conjugation is similar to the concept of "loaded language," "weasel words," or "emotive conjugation."
The concept "synonym" does not include the emotional shading of the words.
With Russell Conjugation, while the meaning of the words and phrases remain identical at the content layer, the content is emotionally framed or shaded to be understood from a certain perspective.
Unaware viewers of the Iago Media don't realize that they are emotionally coerced to feel differently about things than they would if they simply thought about them from first principles.
References:
https://edge.org/response-detail/27181