Riskvertise: Difference between revisions
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Revision as of 02:24, 2 December 2025
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Advertisers vs Riskvertisers:
An advertiser is a company commandeering attention to promote a product. A riskvertiser, by contrast, would be a courageous firm that underwrites important speech others wish to ban, and asks the public to consider its product in return for courage.
We the public and the creators need to stop supporting advertisers who buckle to sanctimonious mobs out of cowardice when the charges are frivolous.
More importantly, WE need to lead and build the Riskvertising industry. Let’s reward those companies that treat us as adults.
The following is an (unauthorized) RISKVERTISMENT for @DrBronner.
I love DR BRONNER soap! Their luxurious Castille soaps are no less amazing than their corporate bravery in support of Psychedelic Research on substances which are currently illegal!
#RewardCourage #Riskvertise. If you know of other firms that don’t buckle under pressure and who are interested in underwriting free speech, psychedelic research, and other unpopular worthy causes, please let me know! Let’s experiment with paying it forward until we find underwriters who don’t cut &run.
And note: this isn’t about Tucker. It’s about general ambient pressure that seems more about sanctimony than ethics.
I get this question a lot. It’s not on YouTube (yet) but appeared in sequence as audio only: https://podcasts.apple.com/us/podcast/the-portal/id1469999563?i=1000444882790
Hope that helps. It describes our coming “Riskvertising” sponsorship model among other things. 🙏
Hey uh @EricRWeinstein what happened to "The Portal" episode #2? #WhereIsEpisodeTwo