Riskvertise
This article is a stub. You can help us by editing this page and expanding it.What I'm trying, well, what I'm trying to do is I've tried two new models, one of which I'm calling reverse sponsorship, where I shout out some great company which doesn't know that I'm going to say something positive, and maybe they become sponsors, maybe they don't, but the other one is riskvertisers, where people get to know me over long periods of time, and the hope is that you're going to say look, you're not going to catch me being horrible and bigoted and all of these things, but I might say something dangerous, like something that I just said about immigration, and will you make sure that you will not run away from me during the period where the mob descends and the frenzy is at its worst? Right? Because if we don't fix the economic models, we can't have deeper discussions because everybody's going to run away at the first sight of trouble.
- Eric Weinstein on The Portal Ep. 8
Advertisers vs Riskvertisers:
An advertiser is a company commandeering attention to promote a product. A riskvertiser, by contrast, would be a courageous firm that underwrites important speech others wish to ban, and asks the public to consider its product in return for courage.
We the public and the creators need to stop supporting advertisers who buckle to sanctimonious mobs out of cowardice when the charges are frivolous.
More importantly, WE need to lead and build the Riskvertising industry. Letâs reward those companies that treat us as adults.
The following is an (unauthorized) RISKVERTISMENT for @DrBronner.
I love DR BRONNER soap! Their luxurious Castille soaps are no less amazing than their corporate bravery in support of Psychedelic Research on substances which are currently illegal!
#RewardCourage #Riskvertise. If you know of other firms that donât buckle under pressure and who are interested in underwriting free speech, psychedelic research, and other unpopular worthy causes, please let me know! Letâs experiment with paying it forward until we find underwriters who donât cut &run.
And note: this isnât about Tucker. Itâs about general ambient pressure that seems more about sanctimony than ethics.
I get this question a lot. Itâs not on YouTube (yet) but appeared in sequence as audio only: https://podcasts.apple.com/us/podcast/the-portal/id1469999563?i=1000444882790
Hope that helps. It describes our coming âRiskvertisingâ sponsorship model among other things. đ
Hey uh @EricRWeinstein what happened to "The Portal" episode #2? #WhereIsEpisodeTwo