The Optics are the Substance: Difference between revisions

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I want to try to use this essay to formulate a simple law for social media, but to do so, I would like to put it within a context of other such laws to which it is akin. In the first place, we have a theory within economics stated using only five words, and known as Say’s Law, after Jean-Baptiste Say, which states simply this: “supply creates its own demand“. That is to say, if you have a truckload of some object for which there is demand, say chairs for example, its sale will result in increased demand for other goods from the profits obtained. And thus, Say’s Law links the concepts of aggregate supply and demand, which may have previously been thought by some to be independent. A similar law in the theory of communications was that of Marshall McLuhan, whose famous five word adage, “the medium is the message“, can be interpreted as saying that the vehicle of communications is actually likely to be the principal constituent of the payload it delivers.

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