Nothing Burger

"Nothing Burger" is a colloquial term used to describe something that is insignificant, unimportant, or lacking substance. It's often used to dismiss a situation, event, or topic as being uninteresting or having no real impact. The term implies that whatever is being referred to is essentially devoid of substance, like a hamburger with no filling – just a bun. It's often used in casual conversation or in more informal settings to convey a sense of triviality or insignificance.

The "Nothing Burger" expression is an example of linguistic framing, where language is used to shape perceptions and control narratives. Labeling something as a "nothing burger" serves as a form of linguistic dismissal, trivializing the significance of a topic or issue. This tactic can be weaponized as a means of maintaining the status quo or preserving existing power structures by downplaying dissent or criticism.

Critical discourse analysis, which involves examining the ways in which language is used to reinforce social norms and power dynamics, can reveal such instances of weaponization. By identifying instances of language manipulation, individuals can become more aware of how certain groups or interests seek to control public perception and marginalize opposing viewpoints.

On X

2022

Eric Weinstein

@EricRWeinstein

How interesting to corporate media are public airings of the details of the relationships between FBI, Twitter, the Military, elections and THE MEDIA itself?

Follow the pathological disinterest. Follow silence. Follow what is anti-interesting. Let the “Nothing Burger” guide you.

6:09 PM · Dec 21, 2022

Lee Fang

@lhfang

1. TWITTER FILES PART 8

• How Twitter Quietly Aided the Pentagon’s Covert Online PsyOp Campaign*

Despite promises to shut down covert state-run propaganda networks, Twitter docs show that the social media giant directly assisted the U.S. military’s influence operations.

7:02 PM · Dec 20, 2022

Eric Weinstein

@EricRWeinstein

This story is anti-interesting in the way that Jeffrey Epstein is anti-interesting.

6:17 PM · Dec 21, 2022

Related Concepts

• Anti-Interesting
• Cobalt and Baby Blue-on-Blue
• Follow the Silence
• The Invisible World is First Detected by the Visible World’s Failure to Close
• Jessupization
• Map the Silences
• Neo-Debunker
• The Optics are the Substance
• Prebunked Malinformation
• Responsible Conspiracy Theorizing